Professional childcare has allowed event planners to prioritize family friendly events. Providing childcare is one way to make attendance easier for mothers. Mothers are likely to be primary caregivers for children and this makes it difficult for them to attend long conferences or out of town events. Providing childcare in a close-by location allows the adults to attend, relax and cherish the occasion or get down to business, while their children enjoy their own celebration nearby. Since childcare is provided on-site, parents feel comfortable being able to check on their loved ones at any time.